The speed and noise of modern life are making communicating and engaging with your key stakeholders harder and more complex. Managing your reputation has never been more important.
In the past, a well-trained spokesperson armed with key messages was enough, but with the digital explosion has come a variety of new challenges and opportunities – including ‘fake news’.
In the Big Picture attendees learned more about how brands are successfully managing their reputations in a hyper connected world. And business journalist Maggie Pagano talked about the topic of the moment, fake news.
Business journalist Maggie Pagano talked about the topic of the moment, ‘fake news’: the challenges it presents and opportunities it creates.
Also, attendees heard from leading brands, including Splunk and Schillings, about best practice reputation management, and from global think tank Foresight Factory on trends driving how brands will connect, engage and manage reputation in 2017 and beyond.
